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Self-publishing 101

Self-publishing 101

If you are reading this, you probably considered or are considering self-publishing. Let’s start with the bad news right away then – self-publishing is difficult. But we wouldn’t bring bad news only, would we? The good news is, you do not have to be a rocket scientist to figure self-publishing out.

Of course, it will involve you managing a lot of tiny details and important task juggling, but not only will it get your book published, it will also make you more knowledgeable about the publishing industry. At the end of the day, everyone knows that the hardest part of publishing is actually writing the book or even simply coming up with an idea for one. So once that is past you, you will be unstoppable!

First things first – edit, edit and one more time edit!

If you have already completed your book then it is extremely important that you do not skip this essential step – you need to edit your book. Once you have to edit to find any possible plot holes and the second edit is there to make sure that your manuscript is free of grammar mistakes. It is common that authors edit their work themselves, but it is advisable to have a professional editor hired to do this work for you. Another set of eyes on the material does not hurt and often helps to find mistakes that you might not be able to notice on your own.

Judge the book by its cover – it is after all a powerful marketing tool

Every book needs a cover and the same applies to your manuscript. It is essential that you choose a good covert art for your work because book covers are considered to be one of the most important marketing tools for books nowadays. You need something that does not only look great, but also allows your audiences to be aware what sort of genre the book is in. It has to be something eye-catching yet not over the top. Just as with an editor, it is advised to get yourself a designer who could help you to create the right cover art instead of trying to come up with something on your own.

Which book format is right for you?

If you have decided to self-publish online, then you should be aware that you need to choose an e-book format for your work. These days files like epub should work on all e-reading devices. It might be confusing, because if you do your research online you will see that Amazon Kindle sells books in mobi files but with proper software on e-readers they can be turned into epubs. The same applies with Apple devices – all you do is simply convert your book into a file format they desire and it will be easily accessible on the iPad. Of course, when converting your book into different files you need to pay attention to how the paragraphs and different chapters appear, hence it is not recommended that your book contains many pictures or photographs.

Additionally, when publishing online you must choose the right pricing strategy for you. If you publish on Amazon, then you can rest assured that your book will definitely be read and seen, but at what price? You can also check out pages like Kobo and iBooks to find out how much they charge to have your book on their servers. While Amazon gives you 70% royalty on your book, but that applies only to books that cost above 2.99$. When it comes to a number below that – the royalty is only 30%.

Expensive books will not scare your readers away

You might not believe it, but often it seems that cheaper books do not make the sales go higher. If a book is quite cheap, readers might think that is it poorly written and will look the other way. When deciding how to price your book, whether an e-book or print edition one, do not forbid yourself to be confident. You can ask for the right amount of money for your work, but do ask your friends and family to leave good reviews for your book, because that will make other customers more trustful of your work.

Here you go. Now you know the basics. Go out there and self-publish your masterpiece! 😊