There is nothing better than a business that has a good back-story. Why? Because compelling story is what give your business the chance to generate word-of-mouth marketing that you do not have to spend any expenses on and that process is the best way to generate brand awareness. A story can make your business more colourful and interesting, something that will help your customers to resonate with you better and on a deeper level. What is more, it will make them want to come back again and again. Isn’t that what you want?
The flaws of straight-forward marketing
Most people are brought up to believe that marketing is just numbers and diagrams. They think that it should be clear and very objective, while emotions have no space in that. However, the most powerful forms of communication have human elements in them. That is why many young marketing experts today are advised to tell stories that can activate the imagination of their audience, something that can make them feel. At the end of the day, a good story is what can set you apart from your competition and make you stand out.
A good story has a protagonist
Every story should have a hero and the same rule applies to marketing. When creating a story for your brand you should have a hero with whom your customers will be able to identify. What is more, every protagonist needs an antagonist. Such style of writing should be applied to your business. You simply have to identify what is it you are providing your customers with and the difficulties that they usually go through in getting what they need is the above-mentioned antagonist. Sure, a lot of creative work is involved but at the end of the day it is all worth it.
What it takes to create a good antagonist?
Your antagonist is the main challenge that your customers often struggle with and what you promise them to resolve. You should aim to be a business that solves your customer’s problems through your service or product. The problem is the antagonist and the main objective of your story is the promise of destroying him. If you spent some time doing market and target group research, it will be extremely easy for you to come up with a good idea of an antagonist.
Your story should be able to present the value of your brand
Something that is known as the aha moment is when a story can teach the audience of the value of a product or a service. You should aim to create a story that resonates with your customers and sets you apart from other companies out there, so what is your aha moment that makes your service so good?